Privacy Policy

Last updated: January 2026

This Privacy Policy explains how BestBookmakersUK.com ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are committed to compliance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Information We Collect

• Identity Data: name and email address when you contact us or subscribe.
• Technical Data: IP address, browser type, device information, and operating system.
• Usage Data: pages visited, time spent on pages, referral source, and clicks on affiliate links.
• Cookie Data: as described in Section 3 below.

2. How We Use Information

• To provide, maintain, and improve the website.
• To analyse usage and improve site content and user experience.
• To track affiliate referrals and commission attribution.
• To respond to enquiries or send requested updates.

We rely on legitimate interests for analytics and affiliate tracking, and on consent for non-essential cookies where required by law.

3. Cookie Policy

We use cookies and similar technologies to recognise your browser and capture certain information.

• Strictly necessary cookies: required for basic site functionality.
• Analytics cookies: help us understand how visitors use the site, such as page views and traffic sources.
• Affiliate tracking cookies: set when you click a link to a bookmaker or affiliate partner. These may last up to 30 days or longer depending on the operator.

You can opt out by adjusting your browser settings, deleting cookies, or using the cookie consent tool on our site. Disabling certain cookies may affect site functionality.

4. Third-Party Links

Our website contains links to third-party bookmakers, casinos, and affiliate partners. These sites have their own privacy policies. We do not control and are not responsible for their privacy practices or content. We encourage you to review the privacy policy of every site you visit.

5. Your Rights

If you are located in the UK or EU, under the UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data ("right to be forgotten").
• Object to or restrict processing.
• Data portability.
• Withdraw consent at any time where processing is based on consent.

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell personal information.

To exercise any right, contact us at the email below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

6. Data Retention

We retain personal data only for as long as necessary to fulfil